Unfiction: Alternate Reality Gaming

Alternate Reality Gaming (also known as beasting, unfiction, or immersive fiction) is an interactive fusion of creative writing, puzzle- solving, and team-building, with a dose of role playing thrown in. It utilizes several forms of media in order to pass clues to the players, who solve puzzles in order to win pieces of the story being played out. Clues can be passed through web pages, email, voicemail, snail mail, television advertisements, movie posters, campus billboards, newspaper classifieds, and other means.